O'zbekcha
Русский
The role of customer data analytics in digital business growth
Customer analytics and digital business growth
| Published date | 23.06.2026 |
| Journal Issue | Vol. 1 No. 1 (2026) Startups and Innovation Ecosystem |
| Pages | 40-48 |
| DOI | 10.5281/zenodo.20796338 |
| Section | Sharhlar va Tahlillar |
| Article language | uz |
| License | https://creativecommons.org/licenses/by/4.0/ |
Abstract
Customer data analytics has become a critical component of modern digital business strategy. This article reviews six peer-reviewed studies published between 2024 and 2025 that examine the use of descriptive, predictive, prescriptive, and real-time analytics to improve decision-making, enhance customer experience, and sustain competitive advantage. A systematic literature review methodology with structured inclusion criteria was applied. The findings indicate that organizations with advanced analytical capabilities retain up to 35% more customers, achieve higher returns on marketing investments, and accelerate product development. A four-stage analytics maturity model was identified, progressing from descriptive analytics to real-time analytics. Key implementation challenges include data privacy concerns, organizational silos, workforce skill shortages, and infrastructure costs. The findings are discussed within the context of Uzbekistan’s digital development agenda. The article concludes that integrating customer data analytics into organizational strategy is essential for achieving sustainable digital business growth.
Keywords
References
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