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Raqamli biznes o'sishida mijozlar ma'lumotlari analitikasining o'rni
Mijozlar analitikasi va raqamli biznes o'sishi
| Nashr sanasi | 23.06.2026 |
| Jurnal soni | Vol. 1 No. 1 (2026) Startaplar va Innovatsion Ekotizim |
| Sahifalar | 40-48 |
| DOI | 10.5281/zenodo.20796338 |
| Bo'lim | Sharhlar va Tahlillar |
| Maqola tili | uz |
| Litsenziya | https://creativecommons.org/licenses/by/4.0/ |
Annotatsiya
Mijozlar ma'lumotlari analitikasi raqamli biznes strategiyasining muhim tarkibiy qismiga aylandi. Ushbu maqolada 2024–2025 yillarda chop etilgan oltita taqrizdan o'tgan ilmiy manba tahlil qilinib, tavsiflovchi, bashoratli, tavsiyaviy va real vaqt analitikalarining qaror qabul qilishni takomillashtirish, mijozlar tajribasini yaxshilash hamda raqobat ustunligini saqlashdagi o'rni o'rganiladi. Tadqiqotda adabiyotlarni tizimli ko'rib chiqish usuli va qat'iy tanlash mezonlari qo'llanildi. Natijalar rivojlangan analitik imkoniyatlarga ega tashkilotlar 35% gacha ko'proq mijozlarni saqlab qolishi, marketing investitsiyalaridan yuqoriroq daromad olishi va yangi mahsulotlarni tezroq bozorga chiqarishini ko'rsatdi. Shuningdek, tavsiflovchi analitikadan real vaqt analitikasigacha bo'lgan to'rt bosqichli analitik yetuklik modeli aniqlangan. Asosiy muammolar qatoriga ma'lumotlar maxfiyligi, tashkiliy bo'linmalar o'rtasidagi uzilishlar, malakali kadrlar yetishmasligi va infratuzilma xarajatlari kiradi. Natijalar O'zbekistonning raqamli rivojlanish dasturlari doirasida muhokama qilinib, mijozlar ma'lumotlari analitikasini biznes strategiyasiga integratsiya qilish raqamli biznes o'sishi uchun zarur omil ekanligi ta'kidlanadi.
Kalit so'zlar
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