O'zbekcha
Русский
Protecting personal data in the age of dominant tech giants
An empirical analysis of Uzbekistan
| Published date | 23.06.2026 |
| Journal Issue | Vol. 1 No. 1 (2026) Startups and Innovation Ecosystem |
| Pages | 1-8 |
| DOI | 10.5281/zenodo.20796300 |
| Section | Sharhlar va Tahlillar |
| Article language | uz |
| License | https://creativecommons.org/licenses/by/4.0/ |
Abstract
This study examines the role of dominant technology platforms in shaping personal data exposure among digital users in Uzbekistan, investigating the effectiveness of existing regulatory frameworks and identifying key determinants of privacy-protective behavior. A sequential mixed-methods design was employed, combining a structured survey (n=412) with 24 semi-structured interviews. PLS-SEM was used for quantitative hypothesis testing, while thematic analysis was applied to qualitative data. This study provides the first large-scale empirical analysis of data privacy behavior in the Central Asian context and offers actionable policy recommendations for regulators and platform operators.
Keywords
References
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