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Ijtimoiy media platformalarida tarmoq effektlari
Ijtimoiy tarmoqlarda tarmoq effektlari va foydalanuvchilar o'sishi
| Nashr sanasi | 23.06.2026 |
| Jurnal soni | Vol. 1 No. 1 (2026) Startaplar va Innovatsion Ekotizim |
| Sahifalar | 16-24 |
| DOI | 10.5281/zenodo.20796111 |
| Bo'lim | Yosh olimlar maqolalari |
| Maqola tili | uz |
| Litsenziya | https://creativecommons.org/licenses/by/4.0/ |
Annotatsiya
Ushbu tadqiqot ijtimoiy media platformalaridagi tarmoq effektlarini va ularning foydalanuvchilar o‘sishi modellariga ta’sirini, ayniqsa TikTok misolida, o‘rganadi. Tarmoq effektlari platforma qiymati foydalanuvchilar sonining ortishi bilan oshadigan va o‘z-o‘zini kuchaytiruvchi qabul qilish sikllarini yuzaga keltiradigan holat sifatida tavsiflanadi. Yetakchi ijtimoiy media platformalarining empirik ma’lumotlarini tahlil qilish orqali tadqiqot tarmoq effektlarining foydalanuvchilarni jalb qilish va ushlab qolishdagi asosiy mexanizmlarini aniqlaydi. Natijalar shuni ko‘rsatadiki, muvaffaqiyatli platformalar bir vaqtning o‘zida bir nechta turdagi tarmoq effektlaridan foydalanadi, kritik massa chegaralari esa eksponensial o‘sishning burilish nuqtalari vazifasini bajaradi. Kross-platforma tarmoq effektlari o‘sishni rag‘batlantirishda ayniqsa kuchli omil bo‘lib, platforma algoritmlari ijobiy qayta aloqa sikllari orqali ushbu ta’sirni yanada kuchaytiradi. Tadqiqot shuningdek, bir tomonlama tarmoq effektlari ayrim hollarda foydalanuvchilarni ushlab qolishga salbiy ta’sir ko‘rsatishi mumkinligini ham aniqlaydi.
Kalit so'zlar
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